Emily G. Peters

For This Gym, Boxing is Bigger Than Physical Strength
Business Spotlight

For This Gym, Boxing is Bigger Than Physical Strength

By Emily Glory Peters As Mike Tyson once famously observed, everybody has a plan until they get punched in the mouth.  Still, having a (thoughtful) approach to caring for your physical and mental health is a great idea—especially in an era where burnout and overstimulation are painfully real. At 15th Round Boxing in Pasadena, brothers…

Integrity: The Secret to this Motorcycle Shop’s Longevity
Business Spotlight

Integrity: The Secret to this Motorcycle Shop’s Longevity

By Emily Glory Peters When Luis Luna named his motorcycle repair shop “Lunatic Psycles,” he was just looking for a unique alternative to the standard “Bob’s Cycles/Joe’s Cycles” option. What’s been truly loony is his approach to growing—or self-sabotaging—his business. “I’m the world’s worst salesperson,” he attests. And perhaps it’s true. Before launching Lunatic Cycles…

Take a Stroll Down Book Alley, a Pasadena Staple
Business Spotlight

Take a Stroll Down Book Alley, a Pasadena Staple

By Emily Glory Peters One of Pasadena’s best kept secrets is its healthy number of exceptional independent bookstores. Book Alley, founded in 1992 and located just a few blocks from Pasadena City College, is no exception—though weathering a quarter century’s worth of business storms hasn’t been an easy ride. “I got into the book business…

Keeping Custom Jewelry a Cut Above
Business Spotlight

Keeping Custom Jewelry a Cut Above

By Emily Glory Peters “Lover of all colored stones—and listens like your bartender” is how Tracy Wilke is described on the website for G.H. Wilke and Co., her family-run jewelry business in San Gabriel. And like the work of an expert jeweler, she considers listening an art form. “I get called a bartender because I…

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